The Best-Selling Guitar Brands in America

Choosing the perfect guitar is a personal journey, but knowing the leading brands can significantly narrow down your options. Whether you're a seasoned guitarist or just starting out, these brands offer quality, reliability, and a wide range of styles to suit every player.

SHOPPING

7/1/20243 min read

In this guide, we'll explore the top guitar brands in the US, discussing their iconic models, unique features, and why they've become industry leaders. From classic designs to innovative innovations, these brands have shaped the world of guitar playing for generations.

1. Fender: Iconic American Craftsmanship

Fender continues to top the charts as one of the highest sold guitar brands in the US. Its legacy of innovation, coupled with iconic models like the Fender Stratocaster and Fender Telecaster, has made it a favorite across genres like rock, blues, and pop.
Why Fender is a Best-Seller:

  • Legendary models like the Stratocaster and Telecaster.

  • Wide range of price points, from budget-friendly to premium custom shop guitars.

  • Versatile tones suited for various genres.

Top Models:

  • Fender American Professional II Stratocaster

  • Fender Player Series Telecaster

  • Fender Player Plus Jazzmaster

Checkout Here

2. Gibson: The King of Rock 'n' Roll

Gibson, another top player in the US market, is renowned for its rich sound and quality craftsmanship. With models like the Gibson Les Paul and Gibson SG, it’s no surprise that this brand continues to be one of the highest sold.

Why Gibson is a Best-Seller:

  • Premium craftsmanship with a focus on tone and durability.

  • Iconic models favored by rock and blues legends.

  • Great for professionals seeking the best.

Top Models:

  • Gibson Les Paul Standard '50s

  • Gibson SG Standard

  • Gibson ES-335

Checkout Here

3. Ibanez: The Shredder’s Dream

Ibanez is the go-to brand for those who love metal and hard rock. Known for its fast necks and sleek designs, Ibanez guitars, especially the RG and S series, are highly sought after in the US.

Why Ibanez is a Best-Seller:

  • Fast, slim necks for precision playing.

  • Popular among metal and hard rock players.

  • Great options for both beginners and professionals.

Top Models:

  • Ibanez RG550

  • Ibanez S670QM

  • Ibanez AZ Prestige Series

Checkout Here

4. Taylor: Acoustic Excellence

When it comes to acoustics, Taylor is often a top choice in the US. Known for its bright tone, comfort, and attention to detail, Taylor guitars are popular among professionals and hobbyists alike.

Why Taylor is a Best-Seller:

  • Superior acoustic sound quality.

  • Favored by professional performers.

  • Excellent craftsmanship and playability.

Top Models:

  • Taylor 314ce

  • Taylor 814ce

  • Taylor GS Mini

Checkout Here

5. Martin: A Legacy of Acoustic Brilliance

Martin has been a cornerstone in American music for over a century. Its rich, warm tones and high-quality builds make it one of the highest sold acoustic guitar brands in the US.

Why Martin is a Best-Seller:

  • Warm, traditional tones perfect for folk, country, and bluegrass.

  • Durable construction with excellent resale value.

  • Favored by musicians seeking that classic acoustic sound.

Top Models:

  • Martin D-28

  • Martin 000-15M

  • Martin D-18

Checkout Here

6. Epiphone: Gibson’s Budget-Friendly Counterpart

For those who love the Gibson style but need a more affordable option, Epiphone is a fantastic choice. Offering budget-friendly versions of iconic Gibson models, Epiphone has become one of the highest selling guitar brands in the US, especially among beginners.

Why Epiphone is a Best-Seller:

  • Affordable versions of Gibson classics.

  • Excellent build quality for the price.

  • Ideal for beginners and intermediate players.

Top Models:

  • Epiphone Les Paul Standard

  • Epiphone SG Standard

  • Epiphone Dot

Checkout Here

7. Yamaha: The Best for Beginners

Yamaha is known for providing some of the best options for beginner guitarists. Its wide range of acoustic and electric guitars, like the Yamaha FG800, are reliable, affordable, and perfect for players just starting their musical journey.

Why Yamaha is a Best-Seller:

  • High-quality, affordable guitars.

  • Reliable for beginners and intermediate players.

  • Known for both acoustic and electric models.

Top Models:

  • Yamaha FG800

  • Yamaha Pacifica Series

  • Yamaha Revstar Series

Checkout Here

8. PRS (Paul Reed Smith): Art Meets Function

PRS guitars are known for their stunning aesthetics and versatile tones, making them a top choice for musicians in the US. With models like the PRS Custom 24, PRS continues to grow in popularity among professionals and hobbyists alike.

Why PRS is a Best-Seller:

  • Stunning craftsmanship.

  • Versatile tones for multiple genres.

  • Used by both professional and aspiring musicians.

Top Models:

  • PRS Custom 24

  • PRS SE Standard 24

  • PRS Silver Sky (John Mayer Signature)

Checkout Here


No matter your skill level, the highest-rated guitar brands in the US have a guitar that's perfect for you.

From beginner-friendly models to high-end professional guitars, these brands offer exceptional quality, versatility, and iconic designs that have captivated players for generations.